Appaling service (Business Class), rude staff (airside and groundside) cold food, minimal language skills other than Korean.
Negligence in aircraft operations (SFX & IST to name but two recent incidents), sexual harrasment charges against the chairman (subsequently resigned), despicable on board behavior of an Asiana senior manager (and chairmans daughter) concerning peanuts (!!!) all would indicate signs of a seriously flawed business culture and attitude.
Economy Class LAX to Hong Kong. The service on all legs was one of the best I’ve had. FA’s were very attentive and responded immediately to calls. They all spoke English and had a smile on their face. The food was very good on the trip over to Hong Kong and okay on the return flight. Flying through Seoul is very easy as the international terminal is laid our very well and transfers were very easy. The only problem is they don’t seem to guarantee your seat request. I made the request about 5 months in advance and confirmed but when arriving at Los Angeles was told it was only a request. Subsequently were placed in the very last row of the plane. The supervisor did however make sure we were in our requested seats on the connection flight. The woman at the transfer desk in Seoul told us that she would confirm our return seats later in the week for our return flight. Which she did. We did make sure we arrived to the airport a little early for our return flight to make sure we received good seats, which we did. So knowing that little trick helps.